Musk in Action: Twitter is being rebranded as X

by -2692 Views now redirects to, following a tweet from Twitter owner Elon Musk today, and an “interim X logo” will soon replace the Twitter bird logo. Leading up to the change, Musk spent a lot of time tweeting about it.

Around 12AM ET last night, he started tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in company and product names forever.

It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”

Musk then, over the next several hours, gestured at the change in between other posts and replies, tweeting things like “Deus X,” or replying to other users talking about it.

At one point, he joined a Twitter Spaces session called “No one talk until we summon Elon Musk,” and sat silently for almost an hour before unmuting and confirming he would be changing Twitter’s logo tomorrow, adding “we’re cutting the Twitter logo from the building with blowtorches.”

Musk also reportedly sent an email last night to Twitter employees telling them the company would become X, and that it was the last time he would email from a Twitter address, according a Threads post from Platformer managing editor Zoe Schiffer. She added that she assumes he was talking about the logo, since Twitter’s business was already renamed X corp.

Finally rebranding the site will be the clearest declaration yet that this is no longer the same social network that it was before Musk purchased it last year. But it’s far from the only change in the Musk era of Twitter.

#NEWS Musk Update

Update July 23rd, 2023, 3:31PM ET: Added that Musk reportedly emailed Twitter employees overnight to inform them of the change. Also added that now redirects to

Update July 24th, 2023, 2:18AM ET: Updated with new comments from Musk and Yaccarino confirming use of new logo.

No More Posts Available.

No more pages to load.